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Investment Prospect and Future Trend of Body Underwear

1.1. Market demand for body care underwear: the body care industry has become the fifth largest industry in China (the first is real estate, the second is automobile, the third is it, and the fourth is beauty industry). At present, China has 70000 products related to facial beauty, 30000 daily chemical lines and 40000 professional lines. Now the competition has entered a white hot stage. With the maturity of the facial beauty industry, many large beauty salons have begun to expand their business to the field of beauty. As a part of beautiful appearance, perfect figure can bring more direct visual stimulation, which is the most important embodiment of women's beauty. Women like to look at the details, women like to look at the face, and men like to look at the whole. Therefore, men first look at women's body shape (curve) and directly determine the overall beauty and temperament. Therefore, Mr. world chooses the standard of beauty. There is no face requirement, no skin color requirement, but there is a trilogy. Standard of line. 2. China's body care underwear market is huge: according to the survey report issued by the domestic authoritative investigation organization, the annual sales of China's underwear market reaches 70 billion yuan, increasing at a rate of about 20% every year. Behind such huge data growth, there is a huge demand in the underwear market, which is a big cake full of charm. More than 50% of women in South Korea, Japan and Taiwan wear body underwear. In China, only 3 5% of women wear body underwear, less than 10% of developed countries and regions. With the development of economy and the improvement of income level, Chinese women's pursuit of beauty has gradually caught up with and surpassed the developed countries in Europe, America and Asia. The demand for body underwear has expanded rapidly. Any industry can be divided into three stages: disorderly blank market, orderly competition and monopoly. In the disorderly and blank market, all walks of life have a bumper harvest of wealth, and in the stage of orderly competition, monopoly has been absorbed by the industry giants. So far, there are less than 30 Chinese Body underwear brands, and most of them are not professional. In the future, there will be 300, 30000 and 300000. 300000 to 300000, how many achievements will there be? Today, the hairdressing industry has made many achievements, the automobile industry has made many achievements, the catering industry has made many achievements, and the IT industry has made many achievements. Today, the development space of body underwear from 30 brands to 30000 brands to 300000 brands has great development potential. At that time, if we could increase the domestic 3% to 30%, the profit would be astronomical. Therefore, the development potential of China's beauty industry is unlimited, and a trillion market will be formed in the next 20 years. It has also created a series of great brands and world-class rich.

Investment Prospect and Future Trend of Body Underwear 1

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